CM Services Porfolio

CM focus to Help Companies to Increase Revenue and Profit using Low Cost High Impact Internet Marketing Strategies and Technologies. End to End Execution with Measurable Results

For an overview, please visit CM Online Marketing System

Email Marketing

Email Marketing is one of the best online marketing tools that help companies to be more competitive as email marketing is very low cost but with measurable impact.

CM Competitive Marketing will tailor the email marketing campaign for each client based on their specific objectives and circumstances including:

  • Strategy consultation to maximize ROI impact
  • Define campaign objective and mailing list
  • Define content, offer and Call for Action with Client
  • Set up of email marketing engine and database segments
  • Dedupe and reclassify database to mailable stage
  • Design of email using template for the mailing
  • Editing content and image to build up the mailing
  • Personalize the email to increase effectiveness
  • Run through mailing with effective email checklist
  • Testing of email – both HTML version and Text Version
  • Performing A/B test to maximize effectiveness
  • Create landing page with rotating header with contact form to capture customer responses
  • Schedule, broadcast and management of sending email
  • Review result and identify improvement for next mailing
  • Extraction of leads in Excel format for client

For some campaign, a series of email can be preset as auto-responders and send to the mailing list on a predefined date automatically.

If the customer do not have a good email database, CM Competitive Marketing will come up with a plan to help the client to capture email database through both online and traditional marketing means.

Bookmark and Share