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Online Marketing vs Traditional Marketing

Internet has changed the world and Google has changed the whole landscape of how people search for information and their media habits. With the proliferation of Web 2.0 technologies, there are more and more user generated contents and the viral effect is more important than ever.

As a professional marketer working in IT sales and

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From traditional Marketing to Online Marketing

Reading the following article from McKinsey Quarterly – A CEOs guide to reengineering the senior team, really help me to crystallize the critical areas that we all need to focus in times of changes.

From my experience, the first step is to recongnise change happened, and accept the environment changed and the paradigm has shifted.  To

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